About
Made in Melbourne with love
Back in 2013 when SUZY. was born, I was in my mid-twenties and I had been working in cosmetics marketing for about five years, I had also been modelling on and off for about ten years. I marketed different brands with varying quality and price points - from pharmacy makeup brands to the crème de la crème of French luxury cosmetics. And I had had my makeup done professionally more times that I could count for various modelling shoots. I had tried so many different lipsticks by this point but I often lamented, as a broke gal in my twenties, that I wished I could find a lipstick that was affordable yet delivered in terms of pigment, formula, colour and packaging. A pharmacy print point combined with professional quality.
Around this time when the idea of SUZY. started bubbling away, I had my makeup done professionally for a beauty industry awards night. I wanted to take one of the makeup artists lipsticks to touch up my lips throughout the evening, but the makeup artist was unable to give me lipsticks from her kit of course! How good would it be if I could purchase this lipstick from the makeup artist, to take with me to touch up my makeup during the night? Fast forward 12 years to 2025, and SUZY. is now used & retailed by over a thousand professional makeup artists and beauty salons throughout Australia & NZ. We hear from so many amazing makeup artists that they are thrilled to be able to retail a SUZY. lipstick to their clients for touch up purposes.
Today, SUZY. is one of Australia’s leading independent beauty brands. SUZY.'s cult following love the quality & feel, the sweet fruity fragrance, the chic pop-up packaging (that doesn't open up in your handbag!), the accessible price point and the fact that SUZY. lipsticks are vegan, cruelty-free and Made in Melbourne - with love.
Love, Jo French (Founder, SUZY. Lipsticks)
